Privacy Policy

Last updated: January 2026

1. Introduction

AttendX ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our event analytics platform and services.

2. Information We Collect

We collect information in the following ways:

  • Aggregate Attendance Data: Our sensors collect anonymous, aggregate foot traffic data including visitor counts, dwell times, and movement patterns. This data does not identify individuals.
  • Account Information: When you create an account, we collect your name, email address, organization name, and contact information.
  • Usage Data: We collect information about how you interact with our platform, including pages visited, features used, and time spent.
  • Device Information: We may collect information about the devices used to access our platform, including IP addresses, browser types, and operating systems.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and maintain our event analytics services
  • To generate reports and insights for your events
  • To improve and optimize our platform and services
  • To communicate with you about your account and services
  • To comply with legal obligations and protect our rights

4. Data Storage and Security

All data is stored on secure servers located in Canada. We implement industry-standard security measures including encryption, access controls, and regular security audits to protect your information. We retain data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

5. Data Sharing

We do not sell your personal information. We may share information in the following circumstances:

  • With service providers who assist in operating our platform
  • When required by law or to respond to legal process
  • To protect our rights, privacy, safety, or property
  • In connection with a merger, acquisition, or sale of assets

6. Your Rights

Depending on your location, you may have the following rights:

  • Access to your personal information
  • Correction of inaccurate data
  • Deletion of your data
  • Data portability
  • Objection to certain processing activities

7. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience on our platform. You can control cookie preferences through your browser settings. Essential cookies required for platform functionality cannot be disabled.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

AttendX
Email: [email protected]
Address: Toronto, Ontario, Canada